With competition growing with every single second, business owners perfectly know the significance of having a mobile presence. However, what still confuses them is the real difference between native mobile apps and mobile web apps and what is the best criterion for selection? For understanding, the real difference between the two and know which one holds an edge over the other; it is important that business owners study the following points. You may want to check out get more app downloads for more.
Accessibility – A mobile web app consists specially formatted web pages to appear better on smart phones and tablets when accessed via the Internet browser. Mobile websites on the other hand, use basic features like maps and click to call features. Mobile apps can be downloaded from app stores and installed in a smart device for use. The best element is that they can be accessed even in the absence of the Internet connectivity on the smart device. However, this will entirely depend upon the features of apps.
Audience – Before selecting anyone, you should be familiar with your audience's needs. This would be very helpful in determining the best for your business. Suppose a customer is searching for a good restaurant in the area he is currently present in, he would use the Internet. It will allow them to check reviews, ratings, menu, discount coupons, cost and reserve a table while still standing on the road. Studies have shown that users mostly use mobile browsers for shopping, searching and entertainment and mobile apps for managing data, playing interactive games and doing productive works.
New or existing customers – This situation puts immense pressure on enterprise owners. Those looking to know more about your business and services will not download your app for that. For new customers a mobile friendly website is a best choice.However, for present customers who are already engaged in regular dealing with you, a mobile app is a smarter choice. They will communicate more deeply using these apps and take interest in every personal manner like availing discount coupons , and other similar matters.